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Nikki has been with Nielsen Media Research for 18 years. She joined the Company in 1990 as Sales Manager and was promoted to Group Sales Manager and subsequently Sales Director as the business grew from a specialist business to business press monitoring operation to the leading supplier of competitive advertising information in the UK. Her considerable client knowledge enables her to ensure that the clients’ needs are at the centre of the business. Prior to joining Nielsen Media Research International, Nikki was General Manager at a specialist B2B monitoring business, and started her career at Marketing Week magazine.
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