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As part of its recently communicated strategy to significantly expand and enhance its Consumer Panel services across Europe, ACNielsen has announced two senior appointments.
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Tracie Seebold has been appointed Director of Consumer Panel, UK.
Tracie has been with ACNielsen since 2000, having held the position of Client Service Director for Australia before taking on a regional role across Asia Pacific.
Previous roles include Client Service Director within the TNS panel business, as well as client side research roles with McVities and Premier Beverages. |
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Mike Harris has been appointed Business Development Director, Europe for Consumer Panels.
Mike joins ACNielsen from Canadean, the global beverage research specialist, and previously held senior management positions with TNS Consumer Panels in Europe and the US, as well as many years managing Individual Panels in the UK. |
Both Tracie and Mike will be based in Oxford and will be pivotal in driving forward ACNielsen’s Consumer Panel initiatives. Homescan will increase its UK Panel size by 40% and the launch of I-scan - their state of the art scanning technology, designed to capture consumers’ ‘out of home’ convenience purchases – will be the first of its kind in Europe.
About ACNielsen
ACNielsen is the world’s largest Marketing Information company and is owned by VNU.VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
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