| Link Purchase Behaviour with Consumer Attitudes
The ACNielsen Homescan™ Panel offers the unique capability to link purchase behaviour with consumer attitudes, providing new insights into what drives product preferences.
Using a patented hand-held scanner, the ACNielsen Homescan Panel of 15,000 UK households record all UPC-barcoded products, variable weight and non–UPC-barcoded products, from every outlet.
This same scanner is used to collect attitudinal and user information on categories and services via barcoded surveys. Linking survey results with purchase information from the same households reveals many of the underlying “whys” surrounding consumer purchase behaviour. These surveys, carried out throughout the year with typical response rates of over c80%, have been regularly used to generate innovative segmentations for consumer targeting and analysis.
Custom Panel Views Survey
Custom Surveys typically focus on a specific topic/category for one marketer. Field to the entire 15,000 UK household sample, a subset, or a specific target group based on actual purchase behaviour, demographics or other known characteristics.
Syndicated Panel Views Survey
Syndicated Surveys consist of limited groups of questions from several different marketers, thereby covering a variety of different topics.
Panel Views Survey helps you to:
- Immediately target specific respondents based on geography, demographics and/or actual purchase behaviour.
- Integrate survey data with purchase data to understand what drives consumer behaviour.
- Identify consumer target groups and monitor behaviour over time.
- Understand how attitudes impact behaviour.
- Gain insight into the why behind the buy.
ACNielsen Homescan™ is a leading and premier provider of household purchase and demographic information on consumer trends. Insights are derived from panellists who use a patented in-home scanner to record their changing attitudes, shopping habits, product purchases and lifestyles. Results offer highly actionable, demographically representative and nationally projectable consumer knowledge to both the consumer package goods (CPG) and retail industries.
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