| Your
global, comprehensive retail coverage solution
The cornerstone
of Nielsen’s business, Retail Measurement Services
is the global industry standard for quality data on product
movement, market share, distribution, price and other market-sensitive
information in more than 80 countries across six continents.
In a marketplace where consumers can find the same product
in many different outlets, complete retail coverage is essential
to help manufacturers develop the right marketing and sales
programs, and to help retailers understand their competitive
positions. Nielsen Retail Measurement Services integrates scanning
information from a variety of sources to provide accurate,
decision-ready reporting and coverage of a broad array of
retail channels, including:
- Supermarkets
- Hypermarkets
- Pharmacies and chemists
- Delivered wholesalers
- Convenience stores
- Small independent grocers
- Off licences
- Petrol forecourts
- Cash & Carry
- Pubs & restaurants
Nielsen’s
comprehensive coverage permits management to examine key business
trends by product, category, store, chain, or market for one
brand or an entire competitive set across the food, household,
health and beauty, durables, confectionery and beverage products
industries. From viewing an executive summary to drilling
down through a robust database to the desired level of detail,
executives can make strategic decisions based on accurate,
timely information.
|
