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Gaining a competitive edge at the account level
Successful selling and marketing demands that manufacturers manage the sales
process in cooperation with retailers. To facilitate this cooperation, Nielsen
provides flexible account-
level solutions that address a range of business
issues including:
| KAD suppliers |
| Boots |
BP |
| Waitrose |
Woolworths |
| United Coop |
The Cooperative Group |
| Iceland |
3663 |
| Somerfield |
J Sainsbury's |
| Thresher Group |
Somerfield Elf |
| Tesco |
Brakes |
KAD provides named retailing scanning data and is the common currency between retailers and manufacturers which enhance trade relationships.
KAD provides fast delivery of detailed data allowing actionable decision making
- Trading data - delivered using the power of Direct Data Explorer Web by Decisions Made Easy
- Market data
- Store by store data
Nielsen Store by store data enables manufacturers to identify specific regional and store issues and target their field marketing efforts in the most cost effective way.
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