In-store insights enhance the decision-making process

Retail Measurement Services conducts in-store observation studies across all channels and markets, providing manufacturers and retailers with visually verified information about categories, brands, items, retail execution and the competition. ACNielsen’s fully trained and certified personnel perform on-site observations using the most advanced collection techniques available to assess factors impacting sales and promotion performance, including the following:

• Distribution
• Existence of displays
• Display position and prominence
• Range identification
• Out-of-stock occurrences
• Shelf facings
• Product adjacency to competitors
• Linear measurement
• Retail price and promotions tracking