A complete view of purchasing in both traditional and emerging retail channels

Retail Measurement Services help management gauge product penetration, overall product performance, distribution, promotion effectiveness, and price sensitivity. Nielsen measures and tracks sales volume, selling price, observed promotion and merchandising execution, encompassing an organisation’s own brands as well as competitive brands. From category-level all outlet sales volume to single item performance in one market, Retail Measurement Services provides manufacturers and retailers the complete view across all channels of trade.

Provides insight into:

• What channels and markets represent the greatest sales growth opportunities for my brand?
• How does my brand’s distribution depth compare to competitive brands?
• What is the base and incremental sales performance of my brand and my competitors?
• How does my brand’s everyday and promotion price points compare to competitive brands?
• Is my brand getting its fair share of feature and display support?

Especially useful for:

• Executive and marketing managers can utilise Nielsen Retail Measurement Services to conduct high-level reviews, analyse business trends, evaluate product performance and formulate competitive strategies.
• Analysts can generate “what if” scenarios looking at alternative pricing, promotion, timing, assortment, brand mix and brand depth options, helping management derive optimal strategies.
• Sales personnel can assess the competitive environment and offer retailers specific suggestions for improving category performance.

Key business benefits:

• Present actionable management recommendations and sales forecasts, confident in the quality, accuracy and timeliness of the underlying information and analyses.
• Capture activity from multiple types of retail outlets for a complete picture of sales trends and consumer shopping patterns.
• Identify the “why” as well as the “what” behind changes in product sales to fine-tune marketing strategy.
• Change executional details to improve performance during a promotion or new product launch, thanks to rapid data turnaround.