UK Media Review 2007
The 2007 UK Media Review is now available from Nielsen Media Research. Spanning over 70 pages, this exciting new report provides the most comprehensive media summary of what was an extremely competitive period for advertisers.

Top 100 Brands 2008 - link to external web-site
The long awaited annual Top 100 Brands survey reveals that consumers are increasingly buying food and drink brands for their ethical credentials.. The Top 100 grocery brands account for sales of over £15 billion, with 80 of the top 100 brands in growth. The report is compiled exclusively with Talking Retail web-site and Independant Retail News.
Based on sales data from more than 74,000 grocery stores, this report shows the top selling grocery brands in 2007 and is the most accurate report of its type in the UK.

Top 100 Advertisers In 2007 Nielsen Media Research monitored approximately 69 million ads across all forms of TV, radio, cinema, outdoor and press advertising, and from this the Top 100 advertisers has been compiled, and published via Marketing magazine. Overall UK adspend was up nearly 3% to £9.1 billion, with the Top 100 accounting for more than 40%, or £3.8 billion of this, a rise of 6.8%. They spent more than £2 billion on TV, which is still the biggest medium.

Britain's Ethical Shopper
Concern for the environment and interest in ethical consumerism have been two of the major talking points across the globe during 2007. Not surprisingly, debate has often focused on the food and grocery industry as a whole and the products that are available to the British Shopper. Over the past year Nielsen has polled our consumer panel and asked them their opinions on ethical and environmental issues in relation to their grocery shopping. In this report, please find the results of what is currently the biggest and most comprehensive survey available on this topic which specifically focuses on the grocery industry.

Consumer Insights - Hard Discounter's Report

The current millenium has heralded the emergence of discounters across Europe and the recognition of a new force in developed retailing. Over the last few years the growth of this format has taken many retailers and manufacturers by surprise and triggered a clear need for response strategies to capitalise on the growth trend.

Consumer Insights - Shopper Modality Study

If marketers are in the business of making a connection between their brands and their potential consumers, then they could be wasting promotional dollars if they fail to correctly read the 'body language' of the market.